How zued builds ICPs
zued doesn’t ask you to create ICPs from scratch. It extracts them from your page content automatically:- Signal extraction — as each URL is crawled, zued identifies who the page is written for: the situation it addresses, the pain points it speaks to, the language and vocabulary it uses, and the level of background knowledge it assumes. A single page can contribute multiple persona signals.
- Profile merging — similar personas detected across different pages are merged into unified profiles. For example, “Marketing-Leiter im B2B” and “B2B marketing manager” are recognized as the same persona regardless of language or wording.
- URL mapping — each ICP is linked to the specific pages whose signals contributed to it. This mapping determines which ICPs are used when generating prompts for a specific URL. A URL with strong signal contribution to an ICP gets that ICP’s context embedded in its prompts.
- Confirmation — you review and confirm (or edit) the generated ICPs before any prompts are created.
The strength of an ICP is indicated by how many pages contributed to it. An ICP backed by signals from 3+ pages is more reliable than one from a single page.
What each ICP contains
| Field | What it captures |
|---|---|
| Context | Who the profile represents — the role or situation |
| Core situation | What’s driving their search |
| Primary pain point | The specific problem or question |
| Emotional driver | The motivation behind the search (urgency, aspiration, frustration, etc.) |
| Language style | How they communicate — casual, professional, technical, or analytical |
| Search behavior | How they approach finding solutions |
| Key needs | The specific outcomes they’re looking for |
Editing ICPs
You can edit the following fields on any ICP before or after confirmation:- Context — free text
- Core situation — free text
- Primary pain point — free text
- Emotional driver — select: Urgency, Pressure, Frustration, Aspiration, Curiosity, Fear
- Language style — select: Casual, Professional, Technical, Analytical
- Search behavior — select: Thorough Researcher, Quick Decision Maker, Analytical Validator, Network-Driven
- Key needs — comma-separated list