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Share of Voice (SoV) shows how often your brand is mentioned in AI responses relative to all other brands mentioned across the same set of responses.

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How it’s calculated

Share of Voice = Your brand mentions ÷ Total brand mentions × 100
Brand mentions are extracted and normalized from every AI response collected in your project. Normalization handles variations like abbreviations and alternate spellings so they all count toward the same brand.

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What it tells you

SoV gives you a competitive snapshot — how much of the AI conversation about your topic involves your brand versus others. It’s a secondary metric. A high SoV with a low Alignment Score means you’re being mentioned but possibly misrepresented. Address alignment first, then use SoV to track competitive position over time.

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Per-engine breakdown

SoV is tracked per engine. Your aggregate SoV can look healthy while you’re absent from a specific engine entirely. Check per-engine breakdowns to catch engine-specific blind spots.
Since zued audits weekly, SoV is a directional indicator — not a real-time measurement. It’s reliable enough to spot trends and compare engines, but take individual data points with a grain of salt.