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Some AI answers show products: a row of product cards, or products named inside the answer, each with the shop that sells it. Product shelves answers one question about those answers: when a shelf appears, is your shop on it?
Product shelves is available on the Growth and Enterprise plans. It appears on the Overview, in the Competitive analysis section, below the selection winners.

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What you see

One row per topic that produced a shelf, one column per engine. Each cell reads like 2 of 11: of the 11 answers on that topic and engine that showed products, 2 had your shop among the sellers.
  • The range under each figure says how far the true rate could plausibly be from what was measured. A zero always shows how high the rate could still be, so “0 of 3” never reads like “0 of 300”.
  • The prompt mix under each engine shows which kinds of questions the shelves came from: questions ready to buy, questions comparing options, or questions looking for information. Engines show products for different kinds of questions, so the mix tells you what each column was measured on.
  • Sellers not matched yet: every seller name an engine prints is matched to a shop before it counts. Until a new name is matched it can never count as you, and a cell says how many of its answers rest on such a name.

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Why it is never one number

Two different things decide whether you show up on a product shelf:
  1. Whether a shelf appears at all. That depends on the question, the product category and the engine. Some categories rarely get a shelf, whatever a shop does.
  2. Whether you are on it, given that it appears. That depends on your product data and how engines read your offers.
A single share of all product slots mixes the two, so a low number cannot tell you which one is failing. Product shelves shows only the second question, and it keeps topics and engines apart: one engine or one topic can hide behind an average of the others.

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What it measures, and what it does not

  • Your shop as a seller. A slot counts when the shop selling the product is you. For a brand that sells mostly through retailers, this measures its own shop; products of yours sold by other shops are not counted here yet.
  • One surface. It measures products shown inside AI answers. Shopping listings and ads elsewhere run on the same product data and are not measured here, so a low figure here is no reason to stop maintaining that data.
  • The answers your filters select. The page, prompt, topic, engine and branded filters above the section apply here as they do to the other panels.